For founder and owner Michael Newcity the journey began in the late 90's when he began as a roadie for a family friend. Hauling gear, setting up and tearing down equipment, lugging crates of cd's, and taping down cables, turned in to DJing his very first wedding in 1999.

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Fast forward nights and weekends and non-stop grinding lead to making NewCity Entertainment a full time career and becoming an award winning entertainment brand.

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Now consistently raising the bar on what's possible in the special event world. Consistently delivering incredible value to Alaska's most discerning clients. Consistently helping others grow through mentorship, coaching, and consulting have become the recipe that continue to deliver 5 star reviews that help us continue to grow and produce some of the most elite events in Alaska and beyond.